A diversified services company had rich sustainability data but no strategic narrative. We acted as content strategist to turn their annual report into a value-creation story. Bridging analysts and technical experts, we crafted a cohesive equity story linking ESG performance to business growth.
Our team ensured alignment with GRI Standards and SASB, and anticipated the new EU CSRD requirements. Complex carbon and diversity metrics were transformed into clear, investor‑grade infographics.
Strategic Corporate Reporting & Communications
Client: Diversified Services Enterprise
Location: Paris, France
Duration: 6 Months
Focus: GRI/SASB Reporting, Investor Relations, Strategic Narrative
Engagement Context:
The client possessed robust technical data but failed to translate this into a compelling equity story. The annual Sustainability Report was viewed as a compliance exercise rather than a strategic communication tool.
Scope of Engagement:
Narrative strategy: Acted as the lead content strategist, bridging the gap between technical SMEs and the Investor Relations team to craft a cohesive value creation story.
Framework alignment: Ensured full compliance with GRI Standards and SASB sector-specific indicators, while developing protocols for future CSRD requirements.
Visual translation: Collaborated with design agencies to translate complex carbon accounting data into intuitive, investor-grade infographics.
Strategic & Commercial Outcomes:
Investor engagement: Delivered a report that served as the anchor for the subsequent ESG Roadshow, receiving commendation from analyst stakeholders.
Process optimization: Streamlined the reporting workflow, establishing a repeatable template for future annual cycles.